Your one stop source for Bass Tournament information!
Please Use Your Back Button to Return
|Iowa / Minnesota / Wisconsin||Illinois / Indiana / Kentucky|
Submit Your Article for Posting!
there was one question that I get asked as much as “What did you
catch them on?” it’s, “How do I go about obtaining sponsors?”
That one question can lead into an hour conversation on
sponsorship dos and don’ts. These days it’s the million dollar
question from anglers who want to make a move to the next tournament
level. Unfortunately trying to obtain sponsorship can be extremely
intimidating and overwhelming, and unfortunately there isn’t just
one magical answer. In my opinion I believe it’s a frame of mind,
and all anglers looking for sponsorship need to view it as a business
remember that nothing happens overnight, and building long standing
relationships takes a lot of time and hard work.
first thing any angler has to do before cold calling potential
sponsors is achieve tournament success at least on the local level, or
better yet a tournament trail. Tournament
success will assure one thing, press! It is vital that anglers
striving to reach the next level understand the value of press. Get
out there and make a name for yourself and work at making sure people
know about you. Build relationships with your local sports writers.
Believe me, sponsors certainly understand the value of press
and they want to know how much you receive.
Remember, the more you promote yourself, the more likely you
are to catch a potential sponsor’s attention.
is also a vital part of obtaining sponsors.
Join your local bass clubs and meet new people.
Volunteer to help your community or even a youth organization.
Brush up on your presentation skills and take the time to speak
to groups or organizations about what you do.
Find a nitch for yourself and capitalize on it. It’s amazing
the amount of people who know “somebody” who works for “company
X” who could potentially help you make a connection.
you’ve built a reputation and received some notoriety it’s time to
start approaching sponsors. I
would start with your local marine dealership.
Most boat dealers sponsor fishing teams.
Research your local dealer and find out how to become part of
their team. Benefits vary
from dealer to dealer, but as a member of their fishing team most
offer a really good discount on a boat and motor.
Some even offer to pay entry fees for certain tournament
trails. Needless to say, it’s also a great way to network.
can’t stress this point enough; take the time and money to compile a
great resume and business card. At
the very minimum it has to include the basics like what you’ve done
and where you want to go. Include
your tournament trails, accomplishments, press and current sponsors. Be
for warned, you will be judged on the content and appearance of your
resume. Be creative and make it stand out, sponsors will remember you
when you call.
industry of sport fishing is huge and growing daily, so make a list of
the companies you would like to represent. Find out everything you can
about each business and practice what you want to say before placing a
call. Most businesses in
the industry have a pro staff. Find out who’s on their staff and be
prepared to answer questions regarding why they should include you. Be
ready to give a testimony regarding their product and why you find it
superior. Tell them how
you will help the company sell more rods, reels, or baits.
If they’re interested, they’ll always ask for your resume.
calling potential sponsors can be extremely frustrating.
Keep in mind that most of these companies receive hundreds of
requests each month from anglers just like you wanting the same
found that most companies are relatively small with few employees.
Usually the employees wear multiple hats, so the pro staff rep.
is usually handling several duties.
Naturally you are not high on their priority list.
Be persistent but respectful, and always be considerate of
businesses in the industry offer product only to their pro staff
members. Be prepared to
start with product only. Remember, it takes a long time to build
relationships and prove that you’re essential and have contributed
to the company’s sales. It’s even hard at my level to move beyond
product only and onto incentives and monthly retainers.
Each business has an advertising budget and a fiscal year to
work within. Find out this
information for each sponsor you represent.
Once you’ve proven your worth, start working on presenting
proposals for cash in addition to product.
and retain sponsors is a tremendous amount of work and is also a vital
part of being a professional angler.
It takes time and ability to know the companies you’re
working with in order to meet their marketing needs.
Over the years my opinion of sponsorship has changed.
I view myself as an enhancement to their current marketing plan
and a representative of their company.
I make sure and stay in constant contact with the companies I
represent though phone calls and quarterly reports.
I’m always professional and courteous.
I give suggestions on products and marketing strategies and I
also make a great effort to educate other anglers on their products.
These are the tools that build long standing relationships.
When marketing dollars are low and a company is looking to cut
pro staff, I want to make sure that I’m not one of the names on
sure and log onto my web site www.chadmorgenthaler.com
and register for my fan club. E-newsletters
are forwarded monthly and one lucky winner each month receives a
summaries are posted after each tournament, and pro tips are updated
every two weeks. It’s a
great source of bass fishing information.
special “Thanks” to all of my sponsors: Jasper Engines and
Transmissions, Yamaha Motors, Ranger Boats, Lowrance Electronics,
Svanda GM Motor Group, Reaction Innovations, Maxima Line, Kistler
Rods, Minn Kota,