BECOMES FIRST TOUR-LEVEL ANGLER TO SIGN WITH PHOENIX BOATS
Coulterville, Ill. - When the second event of the
2009 Carrot Stix Professional Anglers Association (PAA) Tournament
Series blasts off next week on Alabama's Lake Neely Henry, Chad
Morgenthaler will make history as the first tour-level pro to run a
Phoenix Bass Boat in competition. He recently aligned with the
Tullahoma, Tennessee boat manufacturer and his 21-foot 721 ProXP
will sport the familiar Jasper Engines emblems on the front panels
and a Phoenix Logo on the rear quarter-panel.
Phoenix Boats signed on as the official boat sponsor of the PAA
tournament trail in early January, 2009.
"My efforts for the PAA have taken a lot of blood, sweat and tears
and a tremendous number of hours," said Morgenthaler, the PAA Vice
President. "I believe in the cause and once we established our plans
for 2010 and beyond, it was important for me personally to do
business with the companies who believed in our dream. I need to do
my part to support the people who support us. I have to lead by
Morgenthaler cited the positive values of Phoenix President Gary
Clouse, a 30 year veteran of the bass boat industry and one of the
segment's most consistent innovators, as a driving force behind his
decision to sign with the relatively new company: "He's an
outstanding person with a unique business plan to deal with these
difficult economic times. He has great values and I'm honored that
he has allowed me to get in on the ground floor level."
Of the company's decision to sign Morgenthaler, Clouse said "Chad is
a quality individual and will be a great asset in our marketing
efforts. The exposure that he brings to the table for Phoenix in a
year's time as he travels and promotes will be huge. And in addition
to being a great promoter, Chad is always near the top of the leader
board and that certainly helps the total exposure package."
But personalities alone were not enough for Morgenthaler to agree to
make the switch from his prior boat company, about whom he has
nothing but positive things to say. It was the opportunity to run a
top-flight product with some elements of his personal stamp that
convinced him that now was the right time to move.
"Any time you make a major change, it's a difficult decision,"
Morgenthaler said. "I left a lot of FLW contingency money on the
table, but as Jasper drove home to me three years ago, branding
yourself with the right match of partners is critical. When Gary
shared with me his experience and all of the thought that went into
the development of Phoenix boats, that's what sold me. The new
features, like the rotating tackle storage, livewells with backup
systems and a dash that will accommodate the largest electronics are
all innovative, but he also gave me the opportunity for a lot of
input. The President of the company was asking me for my thoughts
and that's an opportunity I'd never had before."
Both men encouraged any bass anglers who spot Morgenthaler at the
lake to ask him to demonstrate the boat's unique fishing features
and total performance.
"I would encourage all PAA members as well as weekend anglers who
are in the market for a new boat to give us a look before you make
Clouse stated. "We are producing a boat that stacks up with those
made by anyone in the industry, and at an affordable price."
For more information about Phoenix Boats, go to
For more information about Chad Morgenthaler, go to
For more information about Jasper Engines & Transmissions, go to