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Finding Tackle Trends During the Frigid Winter Months

By: Chad Morgenthaler


My friends are fishing junkies just like me, and usually can’t wait to see what some of my sponsors are currently testing for market, or their hot new products recently released. If you don’t have a friend willing to share the insider scoop with you, another great option is to attend an Outdoor Trade Show.

Outdoor Shows are offered just about everywhere that outdoor enthusiasts can be found, and they are one of the best ways to get a feel for market trends. There will always be a company, or an individual designer, inventing the latest and greatest products. Just when I thought I had seen it all, there are always new things coming out, or a new spin on an old trend. Don’t ignore tackle because it looks hokey, remember, a finesse worm rigged “Wacky Style” actually catches fish. Also, don’t be intimidated, Outdoor Shows are a great opportunity to talk to the experts about their products and find out the best way to use them.

Outdoor Shows are also great learning experience. Make sure and take the time to attend the seminars, which are normally free to the public. Organizers spend thousands of dollars to bring in experts to share their knowledge. You might just learn something very useful by attending one of these seminars. It could possibly provide a leg up on the competition during tournament time.

Most people attend Outdoor Shows to look, but it is an awesome time to buy. This is a great time to hook-up with your fellow club members, or fishing buddies, and attack the trade show with an agenda. There is power in numbers, so don’t be afraid to ask for a discount when making large purchases. By pooling resources you can usually receive some awesome product deals. Venders bring a ton of product to the shows and the last thing they want to do is pack it up and haul it home. Buying quantity usually gives you a lot of leverage to negotiate price. Also keep in mind that great deals can be made on the last day within the last few hours of the show. At this time venders are really in the mood to negotiate and hopefully create new customer relationships.

If you’re in the market for a high dollar item such as new engine or bass boat, Outdoor Shows can offer an awesome opportunity to “wheel and deal”. Not only can you compare boat manufactures and boat models, but you also have the opportunity to do some hard nose negotiating all under one roof. Don’t waste time and money traveling from marine dealer to marine dealer for pricing. Get down to business at the Outdoor Show and lock in a price.

I know for a fact that just like the tackle venders, the marine dealers would rather sell their boats than haul them home. It is very expensive for the dealers to rent booth space for the show, and they need to sell boats to cover the expense. Anglers can save thousands of dollars by purchasing boats at these shows.

When the weather is frosty outside and hunting season is over, get together with your friends, or gather your family, and head to the Outdoor Show. Today with so many families struggling financially, Outdoor Shows are a low cost way of having fun while taking advantage of some great deals. You’ll be able to learn a few new things about fishing, and hopefully get a hold of a few hot new trends.
A special “Thanks” to all of my sponsors: Jasper Engines and Transmissions, Yamaha Motors, Ranger Boats, Lunker Lure & Hawg Caller, Svanda GM Motor Group, Trilene Line, Fenwick Rods, Minn Kota, Plano, Power Pole, Reaction Innovation, Nameoki Village Marine, Abu Garcia, and Solar Bat.
Make sure and log onto my web site and signup for my fan club. E-newsletters are forwarded monthly and one lucky winner each month receives a prize. Tournament summaries are posted after each tournament and pro tips are updated every two weeks. It’s a great source of bass fishing information.