Trends During the Frigid Winter Months
By: Chad Morgenthaler
My friends are fishing junkies just like me, and
usually can’t wait to see what some of my sponsors are currently
testing for market, or their hot new products recently released. If
you don’t have a friend willing to share the insider scoop with you,
another great option is to attend an Outdoor Trade Show.
Outdoor Shows are offered just about everywhere that outdoor
enthusiasts can be found, and they are one of the best ways to get a
feel for market trends. There will always be a company, or an
individual designer, inventing the latest and greatest products.
Just when I thought I had seen it all, there are always new things
coming out, or a new spin on an old trend. Don’t ignore tackle
because it looks hokey, remember, a finesse worm rigged “Wacky
Style” actually catches fish. Also, don’t be intimidated, Outdoor
Shows are a great opportunity to talk to the experts about their
products and find out the best way to use them.
Outdoor Shows are also great learning experience. Make sure and take
the time to attend the seminars, which are normally free to the
public. Organizers spend thousands of dollars to bring in experts to
share their knowledge. You might just learn something very useful by
attending one of these seminars. It could possibly provide a leg up
on the competition during tournament time.
Most people attend Outdoor Shows to look, but it is an awesome time
to buy. This is a great time to hook-up with your fellow club
members, or fishing buddies, and attack the trade show with an
agenda. There is power in numbers, so don’t be afraid to ask for a
discount when making large purchases. By pooling resources you can
usually receive some awesome product deals. Venders bring a ton of
product to the shows and the last thing they want to do is pack it
up and haul it home. Buying quantity usually gives you a lot of
leverage to negotiate price. Also keep in mind that great deals can
be made on the last day within the last few hours of the show. At
this time venders are really in the mood to negotiate and hopefully
create new customer relationships.
If you’re in the market for a high dollar item such as new engine or
bass boat, Outdoor Shows can offer an awesome opportunity to “wheel
and deal”. Not only can you compare boat manufactures and boat
models, but you also have the opportunity to do some hard nose
negotiating all under one roof. Don’t waste time and money traveling
from marine dealer to marine dealer for pricing. Get down to
business at the Outdoor Show and lock in a price.
I know for a fact that just like the tackle venders, the marine
dealers would rather sell their boats than haul them home. It is
very expensive for the dealers to rent booth space for the show, and
they need to sell boats to cover the expense. Anglers can save
thousands of dollars by purchasing boats at these shows.
When the weather is frosty outside and hunting season is over, get
together with your friends, or gather your family, and head to the
Outdoor Show. Today with so many families struggling financially,
Outdoor Shows are a low cost way of having fun while taking
advantage of some great deals. You’ll be able to learn a few new
things about fishing, and hopefully get a hold of a few hot new
A special “Thanks” to all of my sponsors: Jasper Engines and
Transmissions, Yamaha Motors, Ranger Boats, Lunker Lure & Hawg
Caller, Svanda GM Motor Group, Trilene Line, Fenwick Rods, Minn
Kota, Plano, Power Pole, Reaction Innovation, Nameoki Village
Marine, Abu Garcia, and Solar Bat.
Make sure and log onto my web site www.chadmorgenthaler.com and
signup for my fan club. E-newsletters are forwarded monthly and one
lucky winner each month receives a prize. Tournament summaries are
posted after each tournament and pro tips are updated every two
weeks. It’s a great source of bass fishing information.